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Adwords or PPC Campaigns are programs started by Google by which you can promote, generate leads by setting the budget for your ad accordingly.
Any business, regardless of size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing (marketing based on someone intending to find your products), and it’s profitable.
AdWords gives you location targeting options. So if you’re a locally based business, (such as a neighborhood restaurant), a regional company (such as a state bank), or even an e-commerce site (with, say, country shipping restrictions), you can geo-target to get seen by your consumer. And you’re not wasting ad dollars on those who aren’t in your area.
Ad extensions let businesses like yours enhance their Google Adwords with phone numbers, addresses, app downloads, site landing page links, reviews, previous page visits and lots more. They show up in blue and appear just below your ad description.
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