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How Pokémon Go Can Bring Converting Visitors to Your Business

Pokémon Go a marvelous comeback of Pokémon’s in our life.

Collecting Poke Balls from Poke stops and capturing wild Pokémons hearing “Gotcha” made a real fun in the Gaming History.

The Pokémon Go was released on 5th July, 2016 in US. It was already regarded as top downloaded game in Android and iOS stores. Niantic has not made any official announcements for their downloads but Techcrunch on 11th July rated it to 7.5 million downloads since the debut.

In a study, it was found that a game which let you earn “trophies” or “awards” is more successful with the same app without “trophies”.

This is what made “Pokémon Go” more popular.

In this article I will tell you how you can benefit your business by using Pokémon Go!


Have a look on these handy tips How you can use Pokémon Go as a business Tool.

Sam’s Club is the first early adopter of Pokémon Go business tool. After July 31st, anybody with Pokémon Go installed on their smartphones can get free entry to Sam’s Club and can have a free chocolate chip cookie.

What a great idea to retain your customers and to engage new ones!

This strategy is helping Sam’s club to gain more and more foot visitors to their stores.

Some brands also requested Pokéstops and Gyms near their business stores to attract customers and many others are paying for “lures” to increase the rate of Pokémon on their stores.

According to Forbes, “McDonalds will be first paying sponsor of ‘Pokémon Go’ when the game launches in Japan”

What a Jump for Niantics!

Now, you must be curious to know how you can use Pokémon GO as your business promoter.

Request for Gyms or Pokéstops

First download the app and check whether you have any Pokéstop or Gym near your store’s location. Pokémon Go doesn’t have any official map yet. The other option is to use  “Ingress Map”.


According to Founders Grid, Pokémon Go is having identical Gyms, Pokéstops are almost identical to Ingress Map.

Once you create the account and you can check the map here. If you don’t have any Pokéstops or Gyms around your location, you can request yours.

Purchase LURE Module

Many bloggers and reddit people spotted saying that they used this LURE and they got visitors visiting their stores in just one hour.

Quite Effective!

If you purchase $100 of Pokécoins you can get 21 eight-pack lures. This will cost you $1.19 LURE in an hour.

Means it will work for around 84 hours for you.


Here are the quick steps how you can upgrade yourself to LURE Module:

  • Tap on the Pokéball at the bottom
  • Then Go to Shop
  • Scroll Down and Go to the Purple Box-Shape to select Lures Purchase. You will be redirected to app store’s payment gateway.
  • Then, go to the app and tap Pokéball again, then items.
  • Tap the purple Lure to activate the Module

Purchase Sponsored Locations

If you want to play with your big competitors and own your own sponsored location you can get all type of help for business queries from Niantic.

You have to wait for the support from Niantic team. John Hanke, CEO of Niantic told New York Times that, “Niantic is not expecting Pokémon Go that much big hit. We’re just getting feet underneath us.”


NIANTIC done a Marvelous Job in integrating Gaming Experience with Spectacular Marketing Strategies which made Pokémon Go a big hit.

If you need your brand to grow day by day, you must go with the trends. There should always be a different approach to market your brand. I think Pokémon Go brought a great evolution in Marketing as well as Gaming world.

I have presented some crazy facts and tips about Pokémon Go and think that you found it quite interesting!

What Else? Keep Sharing! And comment to express your experience with Pokémon Go.

Read About The Author


Seema Choudhary

Seema is a seasoned digital strategist and currently Business Development Executive at @Snowmicro. A seasonal technological blogger, Seema strives to help businesses create remarkable experiences for their audiences.

2 responses to “How Pokémon Go Can Bring Converting Visitors to Your Business”

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