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Google Analytics Certification- Steps that will lead you to get certified

So, you have taken decision to make your career with Google and want to get certified with Google free of cost!

Yes it is absolutely free of Cost!

In actual, Google Analytics Individual Qualification (IQ) exam or test is industry recognized certification that can help you to get the best knowledge out of Digital Analytics and also provides an edge to your career.

Plus when you pass, your name is added to Google’s searchable database.


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The process of preparing for the test is quite difficult but Google is working continuously to make the process smooth. There are several blogs present over the net but some are outdated with the time. So, therefore I am providing the latest available information about GAIQ in this article.

It all depends on your existing knowledge how to grab the things. For me it took around 5 days to get it done and on day 6 I have given the exam.

Remember that the Passing percentage of the certification exam is above 80%.

Now let’s start with the steps to reach the destination

Google Analytics Certification exam is comprised of 70 questions and the time allowed is 90 minutes. The minimum passing score is 80% which means you have to practice hard to get listed in Google’s Database.

Topics included are: 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions.

Have a look on Google Analytics Certification sample

You might have question in your mind!

How to prepare for the exam?

Don’t Worry!

Google will teach you all in its Google Academy and Guess what!!!

It’s also free of cost!

There are around 21 different presentations with custom tests in the end of the topic where you can judge how much you have learnt. These presentations move fairly quick so I recommend you to pause and make notes where you need. The topics covered in your learning session are:

  • Accounts & Profiles
  • Interface Navigation
  • Tracking Code
  • Interpreting Reports
  • Traffic Sources
  • Campaign Tracking & AdWords Integration
  • AdWords
  • Goals
  • Funnels
  • Filters
  • Advanced Segments
  • Cookies
  • Regular Expressions
  • E-Commerce Tracking
  • Domains & Subdomains
  • Custom Reports
  • Motion Charts
  • Internal Site Search
  • Event Tracking & Virtual Page views

Once you are prepared with all things and gathered all meaningful information in your mind. It’s time to “Pass the exam”.

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For this you have to join “Google Partners” community. There is no need to make a separate account to give exam. You can also login from your GMAIL account.

You have around 1 minute 20 seconds to answer one question. I recommend you to read each and every question in depth because to gain 80% above you need keen attention to answer all questions.

And it’s quite difficult job.

If you want to solve practice problem, you can browse this link.

Passing the Exam

Passing exam with above 80% will provide you the certification of 18 months as Google Analytics Certified which will also provide your career a leading edge.

If you’ve given the exam, we’d love to hear your experience with GAIQ. If you have any other questions, Please leave a comment!

Best of Luck!

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